Harnessing the power of social media and technology to promote charitable giving, the social movement of GivingTuseday started on November 27, 2012, at the Belfer Center for Innovation & Social Impact in New York City. It serves as a counterbalance to the consumerism of Black Friday and Cyber Monday, reminding everyone of the true meaning of the holiday season and contribute to meaningful causes that positively impact society.

What is Giving Tuesday?

It is a global generosity movement that has an official celebratory day on the Tuesday after Thanksgiving. It started in 2012 as a simple ideal, a day that encourages people to do good. Now GivingTuesday has grown into a global network that inspires collaboration, unlocks dignity, opportunity, and equity around the globe.

What is the Vision?

Giving Tuesday reimagines a world built upon shared humanity and radical generosity. The organization defines radical generosity as,

The concept that the suffering of others should be as intolerable to us as our own suffering.


Drawing from the transformational powers of empathy and solidarity, radical generosity can help each one of us respect what each other can give, receive, and learn from one another. In their vision, generosity is both the foundation and end goal for their work.

What are their Values?

They value interconnection, shared success and accountability, collaborative experimentation, and innovation, believe in all individual’s gifts and talents, including their ability to lead, last but not least, an abundance mindset and belief that generosity is plentiful and generative.

Why GivingTuesday matters today?


Other Interesting Facts?

According to GivingTuesday’s 2022 Lookback Report:

83.6% of people worldwide donated to others in one way or another in 2022. Some donated their time. Some gave things they owned. Some gave their voices, advocating on behalf of a cause. Some gave money. Remarkably, all over the world, most people (56%) gave in at least 3 of those ways.

And while 2022 saw an uptick in volunteering everywhere as COVID-19 finally started to fade from view, a reduction in large donors and dollars in Q4 2022 resulted at the end of 2022, a double-whammy not seen since 2010.

How can you participate?

This year GivingTuesday lands on November 28, 2023! Donate to our mission at:  https://itiahangels.org/donation/

Written by Shu-Ping Jennifer Chen

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