Beauty is more than skin deep. It is empowerment through personal care and self-expression. Since ancient times, women have been naturally interested in the art of personal beautification. For this reason, there has always been a powerful connection between the beauty industry and women. It is no coincidence that an overarching goal of the beauty industry is to enable people to feel good, build self-esteem, and transform lives.
Universally, it is well known that women, even at an early age, play a vital role in the development of the family as well as community. In certain countries, it is not uncommon that many young girls are kept from attending school because their services at home are much needed. But to fulfill their role as primary agents of life and living, women must be empowered with real opportunities. Real opportunities can in turn create resources necessary for their children to learn.