Giving Tuesday, observed annually on the Tuesday following Thanksgiving in the United States, serves as a powerful equalizer to the consumer-driven frenzy of Black Friday and Cyber Monday. It’s a day dedicated to generosity, encouraging individuals to give back to their communities through donations, acts of kindness, and other forms of support. It reminds us of the profound value of giving, especially during the holiday season, when the focus often shifts to material pursuits.
The inspiration behind Giving Tuesday lies in fostering a sense of community and shared responsibility. It’s a moment to pause and reflect on how we can contribute to the world around us, whether through financial donations, volunteerism, or small, heartfelt gestures that brighten someone’s day. The day resonates as a reminder of the joy that comes from helping others and creating positive change.
In designing pieces for Giving Tuesday, I sought to capture the festive yet reflective spirit of the occasion. Both designs incorporate Christmas colors to tie in with the holiday season, acknowledging the warmth and togetherness this time of year inspires.
For the first design, I chose a retro style to evoke nostalgia and an “old-school” charm. The aim was to connect with viewers on a personal level, drawing on the sentimental value of the holidays and the timeless appeal of giving. This visual approach highlights the enduring importance of generosity as a cornerstone of our shared humanity.
The second design takes a simpler, more minimalistic route, resembling a greeting card. This choice emphasizes clarity and directness, allowing the central message of Giving Tuesday to take center stage. An appropriate quote relating to the themes of kindness and community ties the design together, encouraging reflection on the purpose and impact of giving.
Both designs were crafted to inspire and remind others of the beauty in giving back. Giving Tuesday is more than just another day. It’s a call to action, a celebration of the human spirit, and an opportunity to make a tangible difference. Through thoughtful design and heartfelt messaging, I hope to contribute to spreading its vital message and inspiring others to embrace the joy of giving.
Graphics and description by Rojin
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